01 · Six prototypes
Codex
The current ground-up homepage explorations and their archived 5.5 iterations, kept together so the evolution of each direction is easy to review.
Option A — Proof-led
Trust, diagnosis and outcomes lead the journey before treatments and consultation.
Option B — Flagship treatment
A cinematic, conversion-led route built around clinical observation and a featured treatment.
Option C — Botanical science
An art-book field guide joining plant-derived actives with modern scalp science.
Codex cards use scaled 1600 × 900 live previews of the current files and may take a moment to load.
02 · Twelve prototypes
Claude
A coherent four-page family for each direction: Home, About, Product and Treatment. Review down a direction to see how its visual system stretches beyond the homepage.
Option A — Proof-led clinic editorial
A credentials dossier with clinical-journal structure, proof high in the page and calm editorial merchandising.
Option B — Flagship treatment showcase
The most conversion-led family: concern routing, assertive treatment storytelling and persistent booking or purchase actions.
Option C — Botanical science magazine
A slower, story-led editorial world using chapters, botanical textures and scientific specimen language.
03 · Three prototypes
GLM
Three homepage explorations using the same direction framework for a clean model-to-model comparison.
Option A — Proof-led
Results, ratings and before-and-after evidence establish credibility before treatment browsing.
Option B — Flagship treatment
A treatment-forward homepage with concern routing and a stronger conversion path.
Option C — Botanical science
A magazine-led homepage balancing botanical imagery, ingredient stories and clinical proof.
GLM cards use scaled 1600 × 900 live previews of the current files and may take a moment to load.