01 · Fifteen prototypes
Codex
A coherent four-page family for each current ground-up direction—Home, About, Hair Loss and PX Ampoule—plus the archived 5.5 homepage iterations for reviewing how each system evolved.
Option A — Proof-led
Trust, diagnosis and outcomes lead the journey before treatments and consultation.
The Diagnostic Atlas
Current ground-up iteration.
Credentials dossier
TrichoLab's point of view, people and systematic care.
Clinical case file
Treatment mechanism, sequence and decision support.
Clinical product file
Formula, usage, safety and purchase details indexed.
Proof-led homepage
Earlier refinement retained for comparison.
Option B — Flagship treatment
A cinematic, conversion-led route built around clinical observation and a featured treatment.
The Scalp Observatory
Current ground-up iteration.
Observation-led brand story
Philosophy, people, method and visit in a cinematic arc.
First-trial treatment page
A conversion-led procedure story with the S$268 offer.
Conversion-led PDP
Product decision and purchase simulation above the fold.
Flagship homepage
Earlier refinement retained for comparison.
Option C — Botanical science
An art-book field guide joining plant-derived actives with modern scalp science.
The Living Formula
Current ground-up iteration.
The origin issue
An editor's letter joining scalp science and nature.
Treatment dossier
A chaptered protocol from scalp environment to aftercare.
Product monograph
A transactional layer with specimen-style ingredient indexing.
Botanical homepage
Earlier refinement retained for comparison.
Codex Home cards use scaled live previews; the nine additional-page cards use verified 1600 × 900 static captures.
02 · Twelve prototypes
Claude
A coherent four-page family for each direction: Home, About, Product and Treatment. Review down a direction to see how its visual system stretches beyond the homepage.
Option A — Proof-led clinic editorial
A credentials dossier with clinical-journal structure, proof high in the page and calm editorial merchandising.
Option B — Flagship treatment showcase
The most conversion-led family: concern routing, assertive treatment storytelling and persistent booking or purchase actions.
Option C — Botanical science magazine
A slower, story-led editorial world using chapters, botanical textures and scientific specimen language.
03 · Twelve prototypes
GLM
A coherent four-page family for each direction — Home, About, Hair Loss and PX Ampoule — extending the same proof-led, flagship and botanical systems beyond the homepage.
Option A — Proof-led
Results, ratings and before-and-after evidence establish credibility before treatment and product browsing.
Option B — Flagship treatment
A treatment-forward route with concern routing and a stronger conversion path.
Option C — Botanical science
A magazine-led world balancing botanical imagery, ingredient stories and clinical proof.
GLM Home cards use scaled live previews; the nine additional-page cards use verified 1600 × 900 static captures.